Marcus Troy
Brand builder, cultural narrator, influencer with a genuine point of view.
Montreal · Since 2008 · The ghost agency goes publicThe brands
The brands
that couldn't
figure it out
called us.
Marcus Troy and Naskademini have been the creative force behind recognized brands for over 15 years, operating quietly and delivering loudly. Now The Troys is official.
Naskademini
Credited photographer with decades behind the lens.
Available for select projects in 2026
★ Nike★ Bentley Motors★ Puma★ NBPA★ Dreamville★ Shopify★ Monster Energy★ Veuve Clicquot★ Timberland★ PLYRS UNTD★ Nike★ Bentley Motors★ Puma★ NBPA★ Dreamville★ Shopify★ Monster Energy★ Veuve Clicquot★ Timberland★ PLYRS UNTD
We don't pitch. Brands find us when the polished agency answer has failed them, when they need people who understand culture because they live in it.
2008
The Ghost Agency
For over 15 years, Marcus and Naskademini operated without a name. They didn't need one. The work spoke, the network deepened, and the referrals kept coming. When brands couldn't get what they needed from the agencies they hired, someone picked up the phone and called them.
They've been the invisible hand behind campaigns that got credited to others, and they were fine with that. Until now.
NOW
The Troys is Official
The Troys is what happens when 15 years of trust, taste, and track record finally gets a name. A creative consultancy built for the brands worth fighting for. Not a full-service agency. Not a production house. Something rarer: two people with a genuine point of view and the network to make anything happen.
We still operate with the same directness and discretion. We just stopped being invisible.
We've served as the ghost agency behind agencies.
Major agencies have brought us in to solve what their own teams couldn't. We've worked behind their brand on their clients, delivering the creative direction, visual identity, and cultural insight that made the campaign land.
The NBPA came to us after multiple agencies failed. That's not a client story. That's a positioning statement.
What we doHow we
How we
work.
We do specific things at the highest level, and only take work where that matters.
Brand Identity
& Systems
Full visual and verbal brand systems. From naming and positioning through marks, color, type, and guidelines built to last and scale.
Creative Direction
& Consulting
Strategic creative leadership for launches, campaigns, and brand moments. We set the vision and protect the integrity.
Photography
& Visual Production
Decades behind the lens. Portraiture, campaigns, editorial, athlete and musician work.
Cultural Strategy
& Positioning
We understand culture because we live in it, not from a distance. We help brands find where they belong.
Ghost Agency
Services
Creative direction and cultural fluency for select agencies. Full discretion.
Talent & Production
Network
A curated network of collaborators who work at the same level and share the standard.
Selected workWhat we've
What we've
made.
Some credited, some not. The quality is consistent either way.
PLYRS UNTDPLYRS UNTD — Players United
Identity · Visual system · Strategy
PORTRAITSAthletes & Musicians
Photography · Editorial
CAMPAIGNSBrand Campaigns
Direction · Identity · Content
BENTLEY MOTORSNaskademini Photography — Selected Works
Nike · Bentley · Puma · Dreamville · and moreWho's calledThe brands
The brands
we've shaped.
Nike
Sportswear · CampaignBentley Motors
Luxury · CreativePuma
Sportswear · CultureNBPA
Sports · IdentityDreamville
Music · Visual productionShopify
Tech · Brand contentVeuve Clicquot
Luxury · ExperienceTimberland
Fashion · CampaignMonster
Lifestyle · BrandPLYRS UNTD
Sports · Strategy+ Agency Clients
Via ghost work · NDA+ Others
Available on requestWe don't need to understand your culture. We're already in it.
Most agencies research the culture they're targeting. We've been participants, contributors, and tastemakers in ours for two decades.
We've seen what the big agencies charge for average work.
We operate differently: smaller, sharper, more accountable. You talk to the people doing the work.
Taste isn't something you build a process around. You either have it or you don't.
We protect standards the way some agencies protect billable hours.